Marketing and Communications Committee
Marketing and Communications Committee
Marketing Purpose
The Marketing & Communications Committee's goal is to enhance the promotion of Beth Tikvah Congregation to the outside community, and to keep our current members informed about scheduled activities, and actively involved in our community. We work closely with all of our internal staff, groups, organizations, and committees to ensure their events are well-publicized. We communicate to prospective and current members via our website, outside publications, bi-weekly emails, bi-monthly newsletters, event-specific emails, and social media.
Publicity Team
Marketing & Communications Vice-President - Laura Shulman-Reitman: MarketingVP@beth-tikvah.org
Marketing Chair - Roni Binder: Marketing@beth-tikvah.org
Publicity & Public Relations - Becca Easley: PublicRelations@beth-tikvah.org
Website Services - Matthew Hallaron: Webmaster@beth-tikvah.org
Tikvahite Newsletter - Becca Easley: Tikvahite@beth-tikvah.org
Social Media - Lori Trachtenberg: SocialMedia@beth-tikvah.org
Photo Services - Yuval Trachtenberg: PhotoMan@beth-tikvah.org
Links to Social Media
- Social Media Guidelines
- Group for members: https://www.facebook.com/groups/BethTikvah/
- Page for Beth Tikvah Congregation: https://www.facebook.com/BTChoffmanestates/
- Instagram photos tagged at BTC: https://www.instagram.com/explore/locations/401373316/beth-tikvah-congrtn/
- BTC YouTube Channel: https://www.youtube.com/channel/UCD7hGVUh3-gzizpNhSlxv1g
Steps to Publicize an Event
- Confirm the date & location with the Recording Secretary (RecordingSec@beth-tikvah.org)
- Complete our Online Event Form so we have all necessary info. We will need the following info:
- Start / End Date(s) & Times
- Event Name
- Event Description (2-3 sentences)
- Event Participants
- RSVP Date
- Event Chair contact info
- Zoom or Sign-up Genius Link if needed
- The Publicity Team will:
- Contact you if we need more info
- Provide some images to select from
- Create the Event on ShulCloud
- Create the Registration on ShulCloud
- Use social and email media to publicize your event
- Your Committee is responsible for:
- Creating a Zoom Link if needed
- Creating a Sign-up Genius Link if needed
- Checking on your registrations and reaching out to them as as needed
Questions? Please email Publicity@beth-tikvah.org, so we can help you quickly.
Updated 7/2020
Time Lines
Most Important Events: 3 months in advance
Examples: Picnic, Golf Outing, Annual Fundraiser, Chai Tea, High Holy Days, Purim, Chanukkah Dinner, Community Seder, Mah Jongg Tournament. (These are items that will typically get front page or bigger spread on the Tikvahite)
Most events/needs: 6-8 weeks in advance.
Any event that warrants outside publicity needs 8 weeks minimum
All events that would like more than 1 highlight in Spotlight or 2 Solo blasts
Smaller and/or monthly events/needs, a 4-6 week in advance.
Smaller events like Dine and Donate, Bake Sales, Nosh Cafe, Book Club, Special Shabbat services like Installation Shabbat, Campers Shabbat, Book Club events, etc.
Wed, May 18 2022
17 Iyar 5782
Today's Calendar
: 9:15am |
: 5:00pm |
Kol Tikvah Rehearsal for COVID Remembrance Vigil : 7:30pm |
: 7:30pm |
Friday Night
: 7:30pm |
Candle Lighting : 7:53pm |
Shabbat Day
: 9:00am |
: 2:30pm |
Havdalah : 9:02pm |
Upcoming Programs & Events
May 18 |
May 18 Kol Tikvah Rehearsal for COVID Remembrance Vigil Wednesday, May 18 7:30pm |
May 18 |
May 19 Lunch & Learn with Rabbi Tachman via Zoom Thursday, May 19 12:00pm |
May 19 |
This week's Torah portion is Parashat B'chukotai
Shabbat, May 21 |
Candle Lighting
Friday, May 20, 7:53pm |
Havdalah
Motzei Shabbat, May 21, 9:02pm |
Lag BaOmer
Thursday, May 19 |
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