Marketing and Communications Committee

Marketing Purpose
The Marketing & Communications Committee's goal is to enhance the promotion of Beth Tikvah Congregation to the outside community, and to keep our current members informed about scheduled activities, and actively involved in our community. We work closely with all of our internal staff, groups, organizations, and committees to ensure their events are well-publicized. We communicate to prospective and current members via our website, outside publications, bi-weekly emails, bi-monthly newsletters, event-specific emails, and social media.

Publicity Team
Marketing & Communications Vice-President - Laura Shulman-Reitman: MarketingVP@beth-tikvah.org
Marketing Chair  - 
Publicity & Public Relations - Becca Easley: PublicRelations@beth-tikvah.org
Website Services - Matthew Hallaron: Webmaster@beth-tikvah.org
Tikvahite Newsletter - Becca Easley: Tikvahite@beth-tikvah.org
Social Media - Lori Trachtenberg: SocialMedia@beth-tikvah.org
Photo Services - Yuval Trachtenberg: PhotoMan@beth-tikvah.org

Links to Social Media

• Group for members:  https://www.facebook.com/groups/BethTikvah/
• Page for Beth Tikvah Congregation:  https://www.facebook.com/BTChoffmanestates/
• Instagram photos tagged at BTC:  https://www.instagram.com/explore/locations/401373316/beth-tikvah-congrtn/

Steps to Publicize an Event

1. Confirm the date & location with the Recording Secretary (RecordingSec@beth-tikvah.org)
2. Complete our Online Event Form so we have all necessary info. We will need the following info:
   1. Start / End Date(s) & Times
   2. Event Name
   3. Event Description (2-3 sentences)
   4. Event Participants
   5. RSVP Date
   6. Event Chair contact info
   7. Where should the event be publicized?
       
3. The Publicity Team will:
   1. Contact you if we need more info
   2. Provide some images to select from
   3. Write content and post on the website
   4. Create an email solo blast draft for your team to approve
   5. Put on Website & Social Media
4. IF needed, the Publicity team will:
   1. Help create an online RSVP form
   2. Help your team create a paper flyer
   3. Send PR to local publications
   4. Publish in Tikvahite

Questions? Please email Publicity@beth-tikvah.org, so we can help you quickly.